Guest Post by Adam Beck, Director of Marketing at CADENAS PARTsolutions

It was not long ago that the way to reach potential customers was a very narrow, strategic arsenal. In ‘the good ole days’ you could buy a billboard, a magazine ad or, if you were really looking to make a splash, a radio or television ad. These strategies were both wildly expensive and extremely inaccurate. For every person within your target group you could reach, you would also hit hundreds for whom your product is completely irrelevant.  Plus, there was a finite amount of “marketing” real estate available. Once all the magazine pages were full, that’s it; they’re gone.